Ganas Business Program: AI & Digital Infrastructure Part 3 of 3

AI and digital infrastructure are no longer “big business” luxuries—they are essential tools that help businesses compete, grow, and remain resilient. For small business owners, the challenge is not adopting every new technology, but strategically leveraging AI and digital tools to streamline operations, reduce costs, expand reach, and enhance customer experiences.

In this session, you'll learn how digital infrastructure—from AI-powered marketing automation to cloud-based operations and data-driven decision-making—allows your business to punch above its weight class. Led by Roberto Martinez, Google California's Coach and owner of Braven Agency, he'll show you practical, affordable, and high-impact ways to adopt these tools without overwhelming complexity.